3 SEO Problems You’re Probably Not Monitoring
“There are three lesser-known SEO problems that can hinder the success of your site: negative SEO, Google penalties, and keyword cannibalization.
An Alexa survey of 17 SEO specialists reveals the impact these issues can have on a site’s search rankings and how to overcome them.
Before looking into the SEO problems, it is crucial you have already implemented the most important SEO best practices…
Top SEO Factors
According to Alexa’s survey, the top 3 SEO factors to consider are:
- Inbound links
- Content quality
About 88 percent of the SEO survey respondents ranked ‘mobile-friendly‘ a 5 on a 1–5 scale, making it the most important SEO consideration. With Google’s mobile-first index, your site should be accessible from a mobile device, which you can check on Google’s test page.
The second most important factor you should consider in your SEO strategy is inbound links, which all but one of the SEOs ranked as either a 4 or 5. One innovative way to find backlinks is to be creative offline, such as setting up unique photo opportunities that will entice others to link to your site or sponsoring an industry event.
Content quality is also important, according to the respondents. Almost 77 percent ranked it a 4 or 5. In addition to creating high-value newsworthy content that attracts the attention of notable publishers – which earns you those inbound links – focus on building a library of high-quality evergreen content. This type of content will go a long way since it’s extremely relevant to your site’s core topics and doesn’t have an expiration date.
The SEO considerations that are not as important, according to the SEO experts surveyed, include directory links, image sizing, and alt tags.
Focusing on the most important SEO factors for your site is a great start, but there are three concerns you need to be aware of. First is negative SEO.”