7 Mistakes You’re Making With Your Book Promotion
In today’s article, Ricci Wolman from Written Word Media, the company behind Freebooksy, BargainBooksy and more, shares the main reasons why your book promotion might be struggling…
1. You recently promoted the same title to the same audience.
The first time you run a promotion with a book promotion service, your book is seen by thousands of readers for the first time. The majority of those readers who are interested in your book will download or purchase your book.
This means that the first time that you promote a book with a book promotion service will likely be your most successful promotion with that service. If you plan on promoting on the same service multiple times, it makes sense to wait at least 30 days, if not longer, between promotions.
This gives the book promotion service time to acquire new readers, who have not already seen or downloaded your book, which will increase your odds of having a successful promotion. You may want to as the book promotion services how many new subscribers it adds to its list every month to get a sense of how long it takes the service to replenish their pool of readers.
2. Your cover looks unprofessional
Humans are visual beings. Our eyes are drawn to images before they are drawn to text. This means that your cover (not your title or book description) is what will initially prompt readers to click on your book.
Effective book promotion services reach most of their readers through email. Readers scroll down an email filled with books and will make a decision on whether or not to click on your book based almost entirely on your cover. Make sure your cover is simple, engaging, and legible for best results.