How to Earn from Your Blog While You Write That Novel
“It’s hard work trying to write a novel these days, isn’t it?
Besides finding the time to write your masterpiece, you need to be ‘platform building,’ which usually takes the form of blogging to build an audience ahead of selling your book.
Now you’re writing a book and a blog. When are you supposed to do anything that might put food on the table this week?
Luckily, if you have a blog, you can earn in a way you’d probably find fairly pleasant and easy—blogging for others for pay.
It doesn’t take a lot of marketing, to scare up those clients, either. Instead, you can turn that platform-building blog you’ve created into a writing sample that can get you paid blogging gigs from businesses and publications at $100 a post and more— if you know how.
Do some guest posts on more popular blogs and often, business owners and online magazine editors will trail back to your site to check you out. That’s your chance to impress them that you’re a talented blogger they could hire.
You’ve probably got the blog-post writing part down cold, since writing is your thang.
From there, all it takes is an understanding of the basics needed to make your blog into a strong writing sample that impresses paying prospects.
Here are the five most important things prospective blogging clients look for when they visit your blog:
1. Clean layout
Have you got three different sidebars stuffed full of widgets showing your Facebook comments and 90 different writers’ groups you belong to and a dozen sparkly ads? Twenty different navigation tabs with dropdown menus? Using three colors for text and two different fonts? That all makes a mess.
Visitors get a boggled and don’t know what action they should take. They don’t know what to look at. So they leave.
Take a critical look at your design. Is there too much going on? If so, prune it back. One sidebar ought to do it and one row of tabs. Make sure your header is clean and easy to read.”