Book Cover Design & Why You Should Use A Professional Cover Design Service
What makes a great book cover design? Is it best to buy a book cover design and where to find book cover design tips? These are questions every author should be asking themselves but let’s first look at some sobering statistics. Our recent author survey was aimed at authors who have redesigned their book covers post-launch after poor or lagging sales and who had opted to use the services of a professional book designer. Now let’s be clear and say we are not talking about pile them high sell them cheap stock images where you find the same stock images popping up on multiple book covers by different authors. We were specifically focusing on original book cover design.
Polling over 5000 authors we found just 176 who had used a bespoke cover design service in the last year and 64% had seen an immediate increase in book sales as a result of their investment! We then asked them to quantify their increase in sales as an average over a three month period. It’s fair to say that there were significant differences in terms of volume but in terms of average sales across the 176 respondents, they saw an increase over the preceding period of 263 books each. That’s an additional 46,288 additional books sales or from another perspective lost book sales if they hadn’t invested in a book cover makeover.
The statistics are certainly sobering but they pale compared to the results we got when we polled 3000 of our readers, asking them if a mediocre or bad cover would deter them from reading a books description or opening paragraph. A staggering 76% said it would!”