Four reasons authors fail at book marketing
“I’ve gleaned a lot of information on author behavior over the years and fielded many related questions, and I’d like to share my insights with you here. Here are the main reasons why I see authors fail at book marketing.
1. Analysis paralysis
‘I want to market my books, but I’m completely overwhelmed at all the many options. I don’t know where to start! So I don’t.’
This kind of author is pretty much a self-starter; he or she just needs a little push in the right direction. Without that push, these authors have lots of ideas and notes, yet they never get started.
That’s the beauty of a daily challenge—one assignment or two every day that builds on the knowledge of previous assignments. Have someone create the plan for you, so you don’t have to.
Many people have shared with me that this kind of learning—having a plan set out for them—helps them so much—it’s like taking a class, really. You still have to do the work, of course, but without having to create the assignments yourself. Being lost in the cyberspace world of online book marketing is confusing. I get it.
Tip: Buy a marketing book from a reputable source, take a course, create a marketing plan, work with a buddy. You need direction, a map, solid goals.”