15 Ways to Earn Your Audience as a Writer
“Your best and most noble path to developing an audience as a writer is by having something awesome (or many awesome somethings) to give them. Tell the best story you can tell. Above all the social-media posturing and brand building and outreach, you need a great “thing” (book, movie, comic, whatever) to be the core of your authorial ecosystem. Tell a great story. Achieve optimal awesomeness. Build audience on the back of your skill, talent, and devotion.
Here are 15 ways to develop an audience:
1. Swift Cellular Division
The days of writing One Single Thing every year and standing on that single thing as if it were a mighty marble pedestal are long gone. (And, if you ask me, have been gone for a lot longer than everybody says—unless, of course, you’re a bestselling author.) Nowadays, it pays to write a lot. Spackle shut the gaps in your resume. Bridge any chasm in your schedule. This doesn’t mean write badly. It doesn’t mean “churn out endless strings of talentless sputum.” It just means to be generative. Always be writing.
2. Painting With Shotguns
The power of creative diversity will serve you well. The audience doesn’t come to you. You go to the audience. “One book is less likely to find an audience than three?” Correction: “One book is less likely to find an audience than two books, a comic, a blog, a short story collection, various napkin doodles, a celebrity chef trading card set, and hip anonymous graffiti.” Joss Whedon didn’t just write Buffy. He wrote films. And comics. And a webseries. The guy is all over the map. Diversity in nature helps a species survive. So too will it help the tribe of storytellers survive.
3. Sharing Is Caring
Make your work easy to share. This is triply true for newer storytellers: Don’t hide your work behind a wall. Make sure your work is widely available. Don’t make it difficult to pass around. I have little doubt that there’s a strategy wherein making your story a truly rare bird can serve you—scarcity suggests value and mystery, after all—but the smart play for creative types just setting out is to get your work into as many hands as possible with as little trouble as you can offer. This is true for veteran storytellers, too. Comedian Louis C.K. made it very easy to get his new comedy special on the web. And that served him well both financially and in terms of earning him a new audience while rewarding the existing audience.”