How often should authors blog?
“In our most recent post about blogging for authors, ALLi members posited many great reasons for blogging, from finding your voice to giving readers insight about you as a writer. But assuming you have decided to blog, how much time can you afford spend on this form of writing, without eating into valuable book-writing time? And how often do you need to post to make the activity worthwhile? ALLi author members continue the conversation below…
Best Use of Blogging Time
One successful strategy is to ringfence blogging time and post ahead as US novelist and screenwriter Pauline Baird Jones describes:
I think one mistake writers make is that they think blogging isn’t writing. It is actually writing. But I do not let it take over either. I keep my blogging confined to one day, plan my posts and if I know I’m going to be offline, I schedule ahead. Which also helps me become more disciplined as a novelist. At first I blogged twice a week, but now do it three times a week. But my Friday post is always very light-hearted. Mostly I share a photo from my husband’s Flicker feed. I am always surprised by what will suddenly get a lot of traffic. It’s never the posts that I think will do it.
US author Anna Castle‘s attitude is both ruthless and disciplined:
I will blog like a madwoman for a few days, filling it up for a couple of months, then ignore it, apart from responding to comments.