Keep Visitors on Your Site Longer with Three Tactics

The principle of constructing a helpful, easy-to-follow online experience is known as “user flow,” and it’s actually less complicated than it might sound. Here are three tweaks that will help you optimize your user flow — and keep visitors clicking around on your site longer.

1. Tap into psychology

The first thing you can do to keep people on your site? Tap into persuasive psychological insights. Nothing too complicated here, but it helps to understand a bit of the underlying thought processes of online browsing. You’ll want to grab visitors’ attention and eliminate the friction that may stop them from exploring more of your website. This will help you build their trust, which might eventually turn them into paying supporters.

Construct your homepage with psychology in mind. Use the power of facial recognition by showing eyes and faces. If you run a pest-control company, for instance, you might be better off with a photo of a smiling exterminator at work rather than a giant image of a bug.”