White Hat SEO Techniques: It’s Not About Gaming Google
“SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.
Now let’s talk about how to know what content topics people want.
White Hat SEO Technique #1: Use Keyword Research to Discover Content Demand
A little keyword research can go a long way in helping you understand what your audience wants.
Not only will you find topics that are frequently searched, you’re also likely to stumble on search language they are using that you might not have anticipated.”