Book Marketing Part 1: Fans are Your Best Bet
“Whether you are a traditionally published, or an Indie author, or a hybrid author, you will be in charge of marketing your novels.
Many authors do not realize that they must treat their writing as a business. As an entrepreneur, your job is to make sure you have a constant source of income.
Just to be clear, by a traditionally published author, I mean someone who probably hired an agent, signed a contract, and received a four to five-figure advance from their publisher.
By Indie author, I mean someone who decided to publish on their own, who mostly offers e-books, and who earns their income directly from what they sell, minus the cost of the platform where the books are launched.
By a hybrid author, I mean someone who does self-publishing on the side and is also traditionally published. Today, I will talk about building your platform.
Having a platform is essential for any writer.
It’s usually a website you use not only to present your work, but also to offer goodies. Your platform not only tells your reader what you have to offer and where to buy it, it helps you connect with your fans and develop fruitful relationships.
Because you are facing a lot of competition, you have to offer something better and connect more.”