How to Write 16 Knockout Articles When You Only Have One Wimpy Idea

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Focus on products

1. Tell stories

Feature your individual products in separate blog posts, rather than merely listing that you sell gloves, bags, mouthguards, tape, etc. What are their special benefits? Which qualities make them the perfect purchase for your ideal customer?

2. Customer testimonials

After you’ve posted articles that spotlight each of your products, create complementary posts with testimonials about those products. Link the new posts to relevant old posts.

3. Reader discounts

Show your appreciation for your blog readers by rewarding them with special offers or giveaways. As an incentive to subscribe to your website, you may also want to offer a freebie or discount on a physical product.”

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