Children’s Books Sell Online: Data Guy on Juvenile Sales


Online v Brick & Mortar – Children’s Books

Data Guy asserts that the real question for the coming years is the difference in online sales versus offline sales in a real store. For adult books the shift is clear. But it’s not quite as clear for juvenile fiction. One reason for this is that Data Guy is looking mostly at Amazon’s data obtained by spidering the site with a bot. He doesn’t look at sales from educational distributors like Follett, Mackin, Permabound and so on. That’s a huge market just by itself, and isn’t counted in the data here. However, going just with Data Guy’s data, we’ll look at trends.

For the data below, ONLINE means online print sales, audiobooks and ebooks. Indie means self-published.

For traditionally published books only:

  • 41% of children’s non-fiction book sales are online
  • 40% of children’s fiction books are online.

You can almost ignore these figures because it ignores the impact of indie sales. Instead, look at the combined sales below.

For traditional, Indie, and Amazon-imprint:

  • 5% juvenile non-fiction are Indie.
  • 14% juvenile fiction are Indie.

For traditional, Indie, and Amazon-imprint:

  • 45% juvenile non-fiction are bought online
  • 48% juvenile fiction are bought online

In other words, indie publishers of juvenile materials have an incredible opportunity right now. Just under half the books are sold online, where indies can compete easier. With only 5% and 14% of juvenile non-fiction and fiction sales, respectively, coming from Indies, there’s tremendous possibility for growth.”

Continue reading @ Indie Kids Books »