State Of The Indie Publishing Union 2017

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Easability: The digital disruption has created a beautiful avenue to publish pieces of content easily: think Amazon, Lulu, Smashwords, Wattpad, social media, blogs, and email newsletters. Readers too can access what they want to read simply as well. Between RRS feeds, online magazines, content generators like Reddit, Medium, and promotion generators like Bookbub and Library Thing. Publishing and reading content has become convenient and quick.

Less is more: Smaller pieces of content are being published. Long gone are the days that a book has to be a certain number of pages with a specific look and feel to be authentic. Publishing can be anywhere from a 140-character text, to a long novel. Between webpages, blog posts and comments, people are able to express themselves with less words and can still be just as influential. Book series have become popular as a result, and alongside this our attention spans becoming smaller.

Mobile: Yes, there are still some that love to read with a physical book in their hands and enjoy the sound and feel from the turn of a page. But truth cannot deny that even those people have turned to their mobile phones for posting or reading on social media, commenting on blog posts or articles, or just simply reading their favorite authors and magazines on their phones while they wait in line, sit on the train or the toilet… Readers are able to consume published information anywhere because of mobile devices. Some companies are getting better at understanding this type of human behavior, but there is still a lot to learn. Humanity is still evolving to this shift in our way of life, as everything is mobile now — from working and paying bills to contacting friends and reading your favorite newspaper.”

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