Tips to Evolve as Author and to Find More Readers
“The game has changed, and so must you. …
I heard that there are still readers out there who do not know HOW to find or choose indie books. This was very concerning as by now indie publishing should be a norm. Right?
I was having a chat with copywriters who work for big marketing companies when the topic of eBooks came up. One of the copywriters is an avid reader, and had just made the big leap from her beloved printed books to a Kindle she’d received for Christmas. I of course asked her if she’d read any indie books lately. And she said – no.
Turns out, she really wants to support Indies – but didn’t know how to find an indie author she’d like in a sea of hundreds of thousands. Then, she asked me how to find indie authors she’d like.
And that’s when I realized something: HOW do you reach that new eBook reader, who wants to find your book? It is clear that just Tweeting and Facebooking is not enough anymore. These are excellent tools, but, Indies need to branch out.
Being an indie … and going onward is fantastic. We have access to potentially 1 billion readers out there thanks to smartphones, tablets and e-readers. Social media has made marketing so much easier and we literally have a global market at our finger tips.
Authors should not shrivel away from ‘statistics’ but rather embrace this new phase in the indie publishing industry. This is how business works. Trends come and go. Stats rise and fall. Right now authors need to switch-on their business idea lamps.
The vital part of navigating towards successful marketing – starts with the author’s own evolution and idea expansion:
1. Release your book on more than one platform
Avoid limiting your own audience! There is a whole world out there with space for your book. If you’re sticking to just (for example) Kindle, you’re missing out on Kobo, B&N, iBooks, Smashwords, audiobooks, Oyster and a whole bunch of libraries that want to offer indie books on their shelves. Remember that even if you have a handful of sales per e-reader – the numbers still add up!
2. Quality book = word of mouth
This is a marketing tip you will find everywhere – because it is truly powerful. It is up to YOU as author to make sure you write a book that appeals to people’s emotional experience. This includes presenting a book with a fantastic cover, clean edited manuscript and a great ending befitting the story. Your reader, having been moved by your creation, will tell every other reader he or she knows about your book on every possible social media platform, and even at the dinner table.”