It’s Amazon And Nobody Else With Online Christmas Sales
- Amazon completely dominates 2016 online Christmas sales season.
- Captures almost 50 percent of all U.S. e-commerce sales for week ending December 17.
- Nobody else is even close to the online retail giant.
- Prime membership soars.
The Christmas shopping season couldn’t have went much better for Amazon (NASDAQ:AMZN), as it generated more sales than it has in its history, and as important for the long term, boosted its Amazon Prime membership at a record level as well.
According to Slice Intelligence, from November 1 through December 16, Amazon captured just under 37 percent of market share of all online purchases. The data was based upon 1.7 million online receipts it collected during that period of time. Amazon kept gaining momentum during the holiday shopping season, boosting share for the week ending December 17 to 45.5 percent.”