3 Grim Realities about Online Authority that Will Make You Smile

“You’ve heard the whispers, haven’t you?

‘The internet has too much content already. You can’t get anyone’s attention with content marketing anymore.’

I beg to differ.

Sure, the internet is a vast sea of content. And the water level rises every day. But so does the discernment level of the average content consumer (read: all of us).

We’re not satisfied with slapdash information anymore. We won’t waste our time reading if your page looks uninviting. You won’t get our clicks if your headline promises nothing in exchange.

We’re not satisfied with junk content. Our content palates are more sophisticated than they used to be. This may seem like disheartening news. How can you hope to build online authority in such a challenging environment?

But I’m here to tell you that the grim realities of today’s internet give us many reasons to have hope for a bright future.

We’ve been preaching the three “grim realities” below since 2006, and they’re as true today as they were then. Today, in 2016, there has never been a better time to learn content marketing the Copyblogger way.

Here’s why.

1. Building online authority takes time

Online authority isn’t built in a day, or a week, or a month. It takes a sustained effort over a long time.

How long?

Well, there’s no magic formula. It’s going to depend on your skills, the field you’re entering (and how much competition is there already), how often you publish, your positioning, and a myriad of other factors.

The one thing I can tell you for sure is that building online authority will take longer than you wish. And longer than most people are willing to devote to it — and that’s the good news.

What’s thrilling about this …

The good news hidden in this seemingly bad news is that the online authority game rewards those who are willing to stick with it. Persistence and hard work — combined with a content strategy that positions your website for success — pay off.”

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