6 badass marketing ideas from unconventional industries
“From a business standpoint, it doesn’t make sense to spend money on marketing unless it helps you generate more revenue. And where are the best places to spend your marketing dollars? If you’re thinking Google AdWords, SEO, or social media – yeah, they’re great – but they’re also crowded.
Traditional industries have a hard enough time cutting through the noise and breaking into the world via marketing. But what about unconventional businesses? When you’re new in the market – or the industry itself is new – spending dollar after dollar just to keep up is an exercise in fruition.
If you want to give your business a real marketing boost, here’s how these industries view market disruptions as opportunities instead of threats.
Space travel and social media
There was a time when social media was considered by some as a passing fad. Something that ‘the kids’ were using that businesses could never really benefit from.
Over time, the skeptics were proved wrong, and most modern companies now understand the importance of social media marketing. If you know what you’re doing, it won’t cost you a dime, but you need to dedicate yourself to these platforms and engage with your customers.
One company that knows how to leverage the power of social media has been SpaceX – the martian love child of Elon Musk. Both the SpaceX Facebook page and Twitter stream include live broadcasts of rocket launches and pictures from space.
All the fun of going to space, without leaving your couch.”