Looking Back at 2016: Important Publishing Developments Authors Should Know

“…

The market for adult fiction is primarily a digital one

It’s commonly said that in the United States, overall trade book sales are divided about 70-30 print-digital, and that ebook sales at traditional publishing houses are flat to declining. (You’ve probably heard the celebratory and misleading claims that ‘print is back!’)

But the latest analysis from Author Earnings shows that when you factor in ‘nontraditional’ publishing sales, the digital share of overall US consumer book purchases changes significantly:

  • 45% of all books purchased in the US in 2016 are digital
  • In adult fiction, sales in the US are roughly 70% digital
  • 30% of all US adult fiction purchases are books by self-published authors

“Nontraditional” sales include self-published work, Amazon’s own imprints, and other sources outside of big trade publishing. …

Amazon’s market share is growing—across all formats

Industry consultants such as Mike Shatzkin observe that Amazon now has at least 50% of the overall book retail market across print and digital formats. When you study industry reports of print’s buoyancy, and look closely at where the sales are happening, it’s fairly clear that Amazon is stealing away print market share from bricks-and-mortar retailers like Barnes & Noble. And of course Amazon continues to dominate ebook retail, especially as Nook ebook sales continue their decline.

Furthermore, Amazon owns Audible/ACX—the No. 1 audiobook retailer in the US—and has been putting more investment behind the marketing of audiobooks and original audio programming. Over the last couple years, audiobooks have been the top growing format for trade publishers, with about 20-30% growth year on year. Amazon is primed to take advantage of this growth, whether the content comes from traditional publishers or self-publishers.”

Continue reading @ Jane Friedman »