4 Steps to Selling More Books with Less Social Media
“When I ask new email subscribers to tell me their number one book marketing challenge, the answer is overwhelmingly the conundrum that is social media: it takes too much time, and the results are difficult to measure. I agree.
Without a solid understanding of how social media does and doesn’t work, authors resort to the splatter method. But trying to hit every social media channel is a poor marketing strategy. On the contrary—you can successfully sell more books with less social media in four steps:
- Find, build and target your proprietary audience.
- Choose a primary social media channel for engagement and selling based on five specific criteria.
- Designate social media outpost channels to direct potential fans to your primary social media channel.
- Create a content system designed to foster engagement first and sell books second based on authentic author interaction with fans.
Authors in my online classes are amazed at the amount of time this primary channel system adds to their writing schedule and how effectively they can reach readers on just one channel.
Step One: Find, Build and Target Your Audience
The first step to selling more books with less social media is finding, building and targeting your proprietary audience. Nobody writes a book for everybody. To sell effectively, you need to define your target before you shoot. In this step, there are three main strategies: discovery strategies, content strategies and growth strategies.”