3 Lesser-Known Copywriting Techniques that Keep Readers Glued to Your Content
“Don’t assume that copywriting techniques can only improve your content by helping you grab people’s attention.
There’s a smorgasbord of content-writing tips that can be borrowed from sales copywriting that go beyond crafting headlines and subheads.
Here are three lesser-known copywriting tactics designed to not only snatch your audience’s attention, but to also keep them gobbling up your every word.
1. Qualify your readers (they’ll love you for it)
I bet you’ve heard this adage before:
‘If you’re marketing to everyone, you’re marketing to no one.’
Yet, a lot of bloggers — especially those writing for multiple personas — don’t always qualify their readers for specific types of content.
By that, I mean:
Make it clear who your content is for — and who it is not for.
Why’s it important to do this?
- You’ll create a stronger bond with your target audience. People will be more likely to keep reading if they feel confident that what you have to say is tailored to folks just like them. We’re naturally more inclined to consume content that is highly relevant to our situation or how we see ourselves.
- You won’t frustrate readers who aren’t interested. Readers may feel misled if they read 500 words only to realize the post doesn’t apply to them.
It’s pretty easy to qualify your audience, too.
Copywriters use ‘ideal for’ statements to let prospects know they’ve got an offer that’s perfect for them, and they work just as well in content.
Don’t be shy about pinpointing who will benefit most from your content.”