4 top SEO trends for 2017
“Is your SEO strategy for 2017 finalized? If not, then you might want to refine it to reflect some of the predicted top SEO trends for 2017.
You should already know the top SEO trends for 2017 from the renowned industry experts. Now we’re going to share a few more predictions to help you continue refining your SEO strategy for 2017.
It’s all about related keywords.
You don’t want to repeat a single keyword phrase throughout a post or page anymore. You want to optimize the post for your main keyword phrase by including it in the title, in the first paragraph, in the last paragraph, and in the header image’s filename, ALT text, and title text.
But from that point on, you want to get some related keywords in mind that you can spice throughout the article. Let’s say you’re writing about google technology. Using Rank Tracker, you can get insights into related keyword phrases and how they stack up against your chosen phrase using insights from a variety of resources beyond Google AdWords Keyword Planner.
Or just use Google AdWords Keyword Planner, on the other hand, and possibly only get estimates based on your AdWords usage.
Even if you do only have ranges, right off the bat, you can see that your keyword phrase, google technology, is getting an average of 1K – 10K monthly searches. But below that is a related, low competition, high search volume keyword phrase. Looking at this might make you re-evaluate your main keyword phrase or look for ways to have multiple main keyword phrases such as In Google News: Best Google Technology Update for Android Yet.
You can also see that there are 328 related keywords that you can download into an Excel spreadsheet or Google Sheet, sort, and have a field day with. Of course, not all will be related, and not all will have a high search volume. That’s why you will just pick and choose maybe the top five related keywords to use throughout your post. Five related keywords that have the next highest search volumes to your main keyword phrase.
The point? Be sure to research your keywords. You may think you have a good one, but a better one may be lurking around the corner.