The Importance of Publishing in Multiple Languages
“The world speaks English—or you would think so based on the marketing strategies of the overwhelming majority of independent authors where nearly all limit themselves to the English-speaking American market. Amazon.com and only Amazon.com is the focal point of their efforts. From a marketing standpoint, this is foolish. English ranks fourth globally behind Chinese, Hindi, and Spanish which altogether represent over 1.75 billion speakers compared to just 510 million English speakers worldwide. Of those 510 million English speakers across 63 countries, just 340 million speak a dialect of English natively (source: Vistawide).
Limiting yourself to English also makes little sense for the American book market. A 2015 study published in The Guardian shows that the United States is second in the world behind Mexico in the number of Spanish speakers with 52.6 million native and bilingual Spanish speaker in the USA.”