Archive for April, 2009
Avoid These Mistakes When Submitting to Editors
Although the piece is aimed at travel writers, the advice is universal. Must read if you’re fairly new to the game. — EES
Travel Writers — Avoid These Mistakes When Submitting to Editors
Unedited Guest Article by Wendy VanHatten
Travel writers, would you like to work with editors? Are you ready to submit your work to various publications? If you are, read these “don’ts” before you submit your work to an editor. Avoiding these mistakes will help improve your chances of being published in your favorite newspaper or magazine.
How to Write a Book and Choose Your Publishing Style
Unedited Guest Article by Steve Manning
A lot of people don’t like the idea of self publishing or publishing on demand because they feel their book wasn’t really ‘published,’ didn’t undergo the scrutiny they suspect any manuscript would have to endure and surpass if it was purchased and produced by a ‘traditional’ publisher, and that it wouldn’t be looked upon favorably by distributors and bookstores around the world as a viable product worthy of promotion and marketing efforts.
Why Writing Copy for the Web is Different
Unedited Guest Article by Althea Marie Tan
Everyday, we are just deluged by copies of all kind. Often we are not conscious of it, but I guess in our little ways we subconsciously filter what copies work and what doesn’t. Personally, the ultimate test of whether a copy (as in advertising in print, radio, television or online) succeeds is if I ultimately decide to buy a product, try a service, or even pique my interest that I end up inquiring about something.
PPC Advertising – It’s Not Just About Getting Clicks
Unedited Guest Article by James Walston
PPC Advertising is easily one of the most vital, important ways to make extra money online with your website. When you start creating your new potentially profitable website, you need to be sure that you can get traffic and there is no more effective way than with PPC advertising. However, just getting people to click on your ads is not going to immediately convert into profit for new “make money from home” plan. Here are a few ways you can ensure those clicks are valuable and that your new website is making the best use of your PPC advertising funds:
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7 Underground Cash Secrets for Your Online Business
Unedited Guest Article by Jamie Marks
With the economy in a fragile position and unemployment at an all time high, business owners are look for any advantage they can get to keep from going under. Despite the uncertain economy there are historically proven methods for keeping your business profitable which can be applied to the online world as well. Here is a list of 7 underground cash secrets to help keep you in the black.
How to Have Blog RSS Feeds Sent to You by Email
I guess I’m just old school, but in most cases I prefer receiving blog news and updates by email rather than through an RSS newsreader.
Scratch that… it has less to do with being “old school” than it does with the fact that email is still my main direct communications channel. Simply put, I spend a lot of time daily using my email client software. First thing I look at in the morning, and more often than not, the last thing I check before signing off for the day.
Freelancers: How to Deal With Slow-Paying Clients
Slow-Paying Clients – Advice and Options for Freelancers
Unedited Guest Article by Brian Bass
It’s the freelance circle of life — you pitch the job, you get the job, you do the job, you bill the job, and you get paid for the job. Right? If only it worked that easily. When any one piece of the circle comes apart, everything after it suffers. But when the last part of the circle, getting paid, comes apart, the rest of your life suffers.
Free Word-of-Mouth Tool for Your Blog or Site
You’ve probably seen those small “Share This”-type links on many blogs and sites (like right here, the green thingie all the way at the bottom) that, when clicked on, let you “tell a friend” about a site, article, blog post, etc. For word-of-mouth marketing, they’re excellent…
…if people use them.
The 1-2 Punch in Writing Effective Copy for the Web
Unedited Guest Article by Althea Marie Tan
Most online instructions on how to write effective copy for the Web revolve around details and tips regarding key words, page titles, META descriptions, and other similarly technical things. These materials will tell you, for instance, to mind your page title or soak up your copy with key words, all in an effort to jack up the chances of your site landing on the top results of search engines. These pointers, of course, are grounded on the assumption that people who go online to perform searches on engines hardly have any time to spare to click where the links go. They think that people are so pressed for time that they just look at the list of results and pick the links that appear to suit their inquiry best.
How to Improve Your AdWords Click Through Rate
Unedited Guest Article by Mack M. Michaels
Maintaining a healthy click through rate (CTR) is vital to success with Google AdWords. Your click through rate has a direct influence on your cost per click. Read three tips to improve your AdWords click through rate.
Write Compelling Ads
The fastest way to raise your click through rate is by improving your ad copy writing. Think of clicks as votes for your advertisements. The more clicks you get the more people are voting for your ad copy.
How to Ensure Your eBook Design Will Convert Customers Like Crazy!
The article’s a bit rough, but the info’s good. Obviously good cover design is critical. And for free ebooks usually distributed for “viral” purposes and/or to help stimulate sales, internal design and layout is critical as well. But for ebooks you sell? The customer won’t get to look “inside” until s/he’s already paid you. Ergo, the customer’s already converted (past tense). Yeah, academic, but if you’re flying solo, this realization may help you focus scarce resources appropriately to get your product out there quicker and cheaper. Besides, for digital infoproducts, who said you couldn’t tweak the internals as needed? That’s my tip for the day: Focus on the criticals, fulfill the basics adequately but work at getting the product out and selling fast, then tweak as you go along. — EES
Unedited Guest Article by Kieren Moran
For those who wish to make the conversion rate of their digital product or newsletter rise, I have listed here some very important ebook design tips that you’ll need to apply.
The Radica 20Q
While rifling through my desk drawer earlier, I found a small, electronic game I got as a gift a couple of years ago. Of course, I got sidetracked and all engrossed with it all over again.
7 Newsletter Writing Secrets That Will Retain More Clients
Another pretty good article to help you sell your newsletter writing and production services. Now, I don’t mean you should print out and show them the article — it’s only fair that if you do that, you include the author’s bio, which kind of defeats the purpose. Instead, use it to help you generate ideas for your own pitches and proposals to prospects. — EES
Unedited Guest Article by David Gruttadaurio
According to the Harvard Business Review, 91% of small businesses do absolutely nothing to retain their existing clients. That means only 9% of small business owners ‘get’ these facts:
- The average American business loses 50% of its customer base every 5 years.
- An existing customer spends an average of 67% more than new customers.
- It costs 7 to 9 times more to acquire a new customer than it does to retain an old one.
Writing Infoproducts That Sell
EES comments embedded
Writing Infoproducts That Sell – 3 Deadly Mistakes That Prevent Your Infoproduct From Selling
Unedited Guest Article by Lauren McMullen
Are you interested in writing an information product that will allow you to put it out there and forget it? Do you want one that brings in sales day or night whatever the time of the year? Have you heard that the best way to leverage the Internet and make money on autopilot is an information product that never goes out of style? If you answered yes to any of these questions please don’t do anything else till you read this article so you don’t make these 3 common mistakes.
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How to Sell Booklets the Easy Way for Free
You don’t do booklets? Well, play this game: Every time you see booklet replace it with ebook or whatever infoproduct you happen to be publishing. Heck, you can plug in blog and this article takes on an interesting “how to promote your blogs” angle. — EES
Unedited Guest Article by Kim Hillman
Have you been wondering just how you’ll build your booklet business once your booklet is ready for market? Here’s a little marketing secret for you. Every booklet you create will market all of your other booklets, as well as other products and services you may have to offer.
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Print-On-Demand (POD) Publishing – Clarifying the Confusion
Unedited Guest Article by Shaun Fawcett
I have been successfully writing, publishing and marketing my books and ebooks via various online channels for more than 7 years now, so I know a thing or two about the subject. That’s what leads me to write this article in an attempt to demystify and clarify the meaning of the term “POD publishing”.
Travel Writing Success Secrets
Unedited Guest Article by Rebecca Ann
What does “positioning” mean? It’s a sales and marketing term used in many organizations. Basically, positioning means how a company will sell its product or service. So — travel writers must know how to sell or position themselves to gain travel writing jobs. That’s the secret to travel writing success!
Why Donating a Percentage of Your Proceeds to Charity Can Double Your Income
Unedited Guest Article by Sally Shields
Being big fan of Deepak Chopra’s, I am always very aware of the law of giving and receiving. I feel this is the best way to get one’s message out on a larger scale.
Many people ask, “How can you make money when you’re giving so much away?” But, believe it or not, the more you give away, the more money that is attracted to you, because the universe gets the message that you have abundance and just helps create more of it!
4 Tips to Improve Your Pay Per Click (PPC) Campaign
Unedited Guest Article by Mack M. Michaels
Pay per click (PPC) campaigns rarely reach maximum profitability without several rounds of optimizing. Read four tips to improve your pay per click campaign.
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Skype Call Recorder
I spent 15 minutes yesterday talking to an old friend in Darwin, Australia. Video too. Cost? $0. We were online, at our respective Net connections, and using Skype. Cel phone + Skype = land line killer. Seems that about the only reason why any business would need a land line nowadays is for faxes, and even that doesn’t seem to make much sense anymore either. If you haven’t checked out Skype yet, go do it (free, and I’m telling you, it’s really easy to figure out!).