Different Ways eBooks Can Make You Money
You all know the basic ebook publishing business formula — write and publish an ebook, put it up online for sale and instant download. That isn’t the only way that ebooks can be used, however, to help you generate income. Here are a few other ways that quickly come to mind:
Make money from advertising. Publish an ebook and give it away for free. Fill it up with ads. You can charge others to run their ads and/or you can run your own (affiliate programs).
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Build a mailing list. Again, give away an ebook for free, but folks will need to sign up and subscribe to your mailing list to get it. Mail promos to the list regularly. TIP: No one said you couldn’t combine this with the “advertising” thing above, or any other money making strategy for that matter.
Generate traffic to your site. Your freebie ebook can be used to draw traffic to your site, where you can then expose your visitors to other money makers, such as advertising (AdSense, affiliate stuff, paid ads).
Establish your reputation and expertise. The money here’s indirect, but could get surprisingly big, actually, depending on your industry. Your freebie ebook can be pretty much used to the same effect as a dead tree book to help set yourself up as a “published” authority on your subject matter. (The trick, of course, is that your ebook better be drop dead pro and pretty darn good.)
Sell resell rights. Maybe you sure can write up a storm but can’t sell worth a click. Others can. So ask them to pay you for the rights to resell your ebook as their “product.” People already do this, so you probably won’t really need to “educate” anyone on this concept.
Ideas? Suggestions? Questions? Comment below! — EES
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