Archive for February, 2008
5 No-Cost Site Promotion Ideas
When I say no cost, I mean it. Nothing. Nada. Out of pocket = $0.
What do you likely have tons of? Skill, talent, creativity, time, energy, perseverance… yup, that’s all you’ll really need to make these work.
A Few Top Google SEO Techniques
I am by no means a general SEO expert, let alone one with specialized Google knowledge and skills. Which means I have a tendency to read anything and everything easily digestible written by others on the subject.
So, after seeing enough of these Google SEO tips and articles, you really can’t help but notice commonalities. I originally was thinking of calling these commonalities something like “good bet SEO techniques,” but frankly, I have no idea whether they work or not — we just see them mentioned frequently enough to make us pause and consider. (You’ve got to admit, though, with some of them, I can’t possibly be wrong.)
Generate Mailing List/RSS Subscriptions: The Top 3 Techniques
Subscription lists are undeniably very powerful promotional and marketing tools. Vital, really. But you knew that.
What you may not have known, though, is that the top 3 techniques for generating and building those lists are very, well, basic. Simple really. And yet oh so effective.
A Free WordPress Theme and List Builder for Your Parked Domains
If you’re anything like me, you probably have a number of different “online projects” going on simulaneously in various stages of development. All likely already have domain names, but since there really are only so many projects you can work on at any given point in time, I bet a number (most?) of those domains essentially are in “limbo.” Meaning, they realistically go nowhere until your project gets underway.
“Executive Summary” Business Book Reviews
IDEA: Publish short but meaty “executive summary” book reviews of business titles.
The premise, of course, is that busy business folk have very limited time and you’ll quite literally be doing them a favor giving them a quick but good snapshot of what a specific business book delivers.
Maybe Not a 000-Sum Game
Here’s an interesting Washington Post article on a Cornell University study on a “pricing trick” that seems to work. The study’s specific to the home real estate market, but it most likely has psychological implications for how we price what we sell (what doesn’t?).
Looking Back Before the Flood
Before we start looking at a potentially lucrative flood of publishing ideas and ventures, it’d probably be good to take a quick look back at a few writing/publishing project ideas I posted and presented in months past.
These I can claim are Wordpreneur originals! (At least no one’s sent me any emails whining, “I wrote about these first, you dirty rotten idea stealing pond scum you!”)
A Flood of Publishing Ideas and Ventures?
Maybe it’s just me, but if I see another website or blog on Internet Marketing, I’m going to hurl. OK, so it isn’t quite that dramatic an offense (who am I to speak, right?), but people, please, can we at least pretend to be trying for original and unique, not to mention truly useful and informative?
Maybe You Just Haven’t Failed Enough
I have this friend I’ve known since the 2nd grade who also happens to be part of the select group of folks whose intellect I respect. Thing is, I’m not particularly fond of talking to him anymore. For one reason: He’s fixated on his business failure.
Paying Writers Based on Traffic
Some interesting commentary at WebProNews on the issue of paying blog contributors based in part on how many eyeballs their posts attract. The more popular writers, obviously, get more money as a direct result of their performance.
Don’t Sweat the Small Stuff
My friend Michael Werner, publisher of the Dream Jobs Dialog blog, has been learning and experimenting with podcasts. Looks like he’s getting the hang of it.
Top Five Secrets to a Successful Magazine Cover
Let’s step back into the traditional print media world for a few minutes (a ‘warm fuzzies’ kind of place for us been-there-done-that’s, I have to admit), courtesty of Mediabistro, and while we’re there, let’s see if we can learn what successful (aka $ucce$$ful) mag covers are made of.
Live Blogging Tips
I have no need for these now and in the foreseeable future, but maybe you do.
Search marketing expert Lee Odden has successfully done a bit of “conference blogging” (if 14 in 2007 is just ”a bit”). As he puts it so succinctly:
“[W]e’ve learned a thing or two about live blogging at conferences.”
7 SEO Techniques That Google Smashed in 2007
Personally, I hate having to deal with SEO and consider it a necessary evil. Thankfully, there are a bumch of good people out there who seem to really enjoy it, and do lots of the research, testing and monitoring so we don’t have to.
News to Use 2.4.2008
Advertising Age Search Marketing Fact Pack 2007 [AdAge PDF]
The who, what, when, where of search, and how. Some interesting data: 88.5% of the time people don’t pay attention to PPC adverts, making clickthrough rate just 11.5% overall. Small? Not when you consider that there are 2,500 searches performed per second in the US. Get more interesting search marketing-related figures from the PDF.
Google AdSense Newbie Central
Still new to or unfamiliar with Google AdSense? That’s too bad; it is probably the easiest and fastest way to begin monetizing your blog or website’s traffic.
America’s Best Young Entrepreneurs 2007
I was just clicking around when I stumbled across this latest installment of BusinessWeek‘s annual special report on America’s Best Young Entrepreneurs.
Check it out if you want a quick motivational pick-me-up.
Microsoft Offers $44.6B for Yahoo!
It must be true, since this link goes to Yahoo! News.
Well, maybe you can’t exactly use this information. But it sure will be interesting to watch how this develops!