Comments on: Quick Thoughts on Digital Infoproduct Pricing

By: Jassen Bowman

Jassen Bowman — Sun, 04 Nov 2007 19:56:49 +0000

You know, that’s pretty interesting. My return rate is right around 2%, so I guess that means I’m doing OK. I’ve LONG presumed that any returns were bad, and it’s only lately that I’ve just begun to accept them as part of doing business.

In real estate brokerage, we have a similar concept: If a house has 12 showings and zero offers, then it’s overpriced. On the investing side of real estate, it’s that when you put out marketing to get calls from motivated sellers, you should buy 1 house for every 10-15 people that contact you.

I recall reading a while back that Dan Kennedy has about a 7% return rate on his information products, which I’ve always thought was staggering. But at his price points, it does kind of make sense.

Great blog, by the way.
-Jassen

By: Michael Werner

Michael Werner — Sat, 03 Nov 2007 13:24:43 +0000

Rule of Thumb:

If less than 2% of your products are being returned, your prices are too low.

By: Will

Will — Sat, 03 Nov 2007 12:59:57 +0000

Well, the snippet often leads me here. Where I see the Google ad (which I sometimes find of interest) and, if I have time, I peruse the site. And I might even leave a comment.

Pretty good reason for snippets, provided visitors to the web site is a primary goal.

If the primary goal is to be read and remembered, then web site visits may not be necessary to accomplish that.

Why do you publish this blog, Eldon?

Will

By: Wordpreneur

Wordpreneur — Sat, 03 Nov 2007 03:26:47 +0000

Wasn’t aware I had switched anything. Thanks for letting me know. Will check it out.

ees

By: James Chartrand - JCM Enterprises

James Chartrand - JCM Enterprises — Sat, 03 Nov 2007 01:56:32 +0000

An unrelated comment to your post, but one pertinent to your blog… why did you switch from full feed reading to snippets?

I liked the other way better – even blogged about avoiding snippets for feeds this morning!