Archive for January, 2007
Trying to Get a Book Published is a Career in Itself
BY FRANCES LYNN
I would never have gone through the agony and no ecstasy of writing another draft of Frantic if a clairvoyant hadn’t ordered me to rewrite it. “I see it in all the bookstore windows,” he droned after enticing me to drop silver into his palm.
Promote and Sell Your Book
BY ALEX LANDELS
Writing and printing a book are the basic steps in publishing.
The key to success in publishing is the marketing. This is the area where most self-published (SP) authors and providers fail.
This article will help you market your book.
How to Write a Book Review
BY NANCY EATON
One of the most important things in writing a good book review is the very first sentence. Open with a statement that will really grab the reader’s attention. It could even be a question. Be sure to write something that will make the reader of the review want to read this book.
Freelance Copywriter Secrets: But Wait, There’s More
BY CHARLES BROWN
In the 1970s, television commercials were forever changed when the first Ginsu Knives commercials aired (yes, I am that old). They had a campy, kitschy tone to them that became fodder for late night comedians and newspaper columnists.
Freelance Copywriter Secrets: Sell More with Cliffhangers
BY CHARLES BROWN
First I got hooked on “24.” Then I got addicted to “Lost.” Now I can’t wait until Monday night to watch “Heroes.”
Do you know what all three of these TV shows have in common? Cliffhangers.
Success in Writing: Respecting Your Own Voice
BY SUZETTE HINTON
What a beautiful crisp Autumn morning. While taking my son to school, I was awestruck by how vibrant the leaves were. I’ve often missed the beauty around me, being focused on my destination. Since my vacation at the beach, where my condo overlooked a lush, natural setting, I am more appreciative of nature. Whenever I feel cramped or fidgety, I know that it’s time to go outdoors.
The Difference Between Rich Authors and Poor Authors
BY STEVE MANNING
There’s a real difference between what rich authors do and what poor authors do, and the difference has nothing to do with their writing ability.
What a CIA Black Ops Officer Taught Me About Copywriting
BY ERIC GRAHAM
When I was in the Air Force, I had the opportunity to attend a very “special†training course taught by very “special†instructors.
One of my instructors was a former Navy SEAL. who had left the Navy to join the CIA as a special operations officer. This guy had seen combat in several different theaters of operation, during many public (and some not so public) conflicts.
Self-Publishing — Debacle or Solution?
BY ALEX LANDELS
There are some reviewers, literary critics, and traditional publishers who believe that self-publishing (SP), in all its varieties, is for the unprofessional and untalented author. Self-published authors have not faced any critical review of their work, and the companies that do self-publishing are motivated by money rather than the quality of the work! There is definitely some truth to this, but it applies equally to some of the traditional publishing houses. These houses have, over the last 10 years or so, maintained an unhealthy fixation on “Best Sellers” and on the “bottom line” — none of them have said they are not interested in making money. Many in the publishing industry are concerned about this trend and about the trend that the bigger houses have become too removed from the general writing population.