It’d be nice if all reporters were objective, but we know that’s not the case. We’re living in the era of opinion journalism. Between blogs and cable news talk shows, the evidence is all around us. It’s getting harder and harder to find objective journalism. Everywhere you look, it seems like aggressive reporters are shouting their opinions and setting their sights on targets they want to take down.
For businesses, this can pose an interesting dilemma. You want to get media coverage, but what happens when a reporter with a history of being aggressive and biased contacts you to do an interview? Should you accept and put yourself at risk?
Truthfully, it depends on a number of different things.”