peeps: Barbara Freethy

Indie author Barbara FreethyWordpreneur Peeps logoBarbara Freethy is a #1 New York Times best-selling author of 34 novels ranging from contemporary romance to romantic suspense and women’s fiction. She started with several books for Silhouette as Kristina Logan (pen name), then she began doing titles for Avon and NAL in her real name. Most recently, she wrote the Angel’s Bay Series for Pocket Books.

Now she’s a self-publisher. A very successful one. According to her Amazon author page, Barbara has sold a humbling 2.7 million ebooks. To date.

How Barbara Got Started Self-Publishing

On a Night Like This by Barbara FreethyBarbara started self publishing in January of 2011. She had some backlist titles that were out of print with rights that had reverted back to her, so she decided to test the waters and publish them herself as ebooks. With just a bit of work, she was quite surprised to see how well they did in the marketplace. Just a few months after she started, on July 2011, her Summer Secrets had climbed to #1 on Amazon, #1 on B&N and #1 on the New York Times Bestseller List!

“At first things were a little slow and I wasn’t sure how successful I would be,” Barbara says. “But I changed my cover a few times, experimented with pricing, and eventually the book started to sell really well.” She wasn’t afraid to tinker, test and experiment with many other variables as well, something that often proved beneficial. “I put the book up on all the retail sites, and I was lucky that I did that, because B&N actually sold better for me than Amazon in the beginning.”

If you think this all just came very easily to her, think again. “There’s a steep learning curve for self publishing,” she admits, “but there are a lot of people now who can help authors publish the best book possible.”

Encouraged by the success of her backlist titles, Barbara decided to start self-publishing “ebook originals,” such as The Wish Series, and more recently, On a Night Like This, the first of her new The Callaways series. “I’m excited that Indie publishing is allowing me to bring more books out more quickly for my readers and I hope to continue with that for a long while!”

Self-Publishing Observations

  • “I think the industry is in a state of great change. I see the traditional publishers really relying on the very few top authors on their lists for the print/ebook deals. They’ll be publishing newer writers in ebook only, but authors will soon begin to realize that they can make more money on their own by publishing ebooks at much higher royalty rates.”
  • “I believe self-publishing will continue to get stronger. All the retailers have invested a great deal of money in their self-publishing portals and I think they’re committed to seeing indie publishers succeed.”
  • “In my opinion, there has never been a better time to be a writer, because authors have so many more options than they ever had before.”

Learn more about Barbara and her work by visiting her Amazon author page and checking out her website.

Originally published: February 26, 2013