Many writers I speak to often mention these two challenges:
• Not knowing enough about who their audience is.
• Not having enough time to do everything they want to develop their author platform.
…[A]nalytics can be used to help answer these questions.
Now, I am not some person who loves spreadsheets, and you don’t have to be either. Many writers I know aren’t too fond of combing through data, and I don’t blame them.
But… there are some powerful tools out there that can tell you more about what engages your audience, what channels work best to grow your community, and where you should be spending more of your time to increase the return on investment of your precious resources.”