[G]iven the recent (and major) successes of journalism projects like NPR and Public Radio Exchange’s 99% Invisible and long-form science feature magazine Matter, there’s plenty of stories out there that prove funding a journalism project can work. If you’re strapped for cash and looking to make your dreams happen, crowdfunding is one of the best ways to do it.
However, it’s important to note that a funding campaign for a magazine is very different from a funding campaign for an iPhone-linked smart watch. Because there isn’t a high-value product on the line, people won’t necessarily be clamoring for your work alone.
Here are some smart tactics you should consider when embarking on your own crowd funding.”