Wordpreneur Reader 09.18.2012

Here is this week’s Tuesday installment of the Wordpreneur Reader, with links to articles elsewhere I found informative and useful. Enjoy, go forth and learn, Grasshopper!

The Cruel Paradox of Self-Publishing (The Atlantic) — “Digital and print-on-demand technology has made self-publishing much easier. But for every self-published work that gains traction, the overwhelming majority of books don’t.”

5 Ways to Increase Your Facebook Engagement (Social Media Examiner) — “What is it that makes some Facebook fan pages wildly successful with constant high engagement rates where the fans and their friends eat up the content like there’s no tomorrow… while other pages sit there dormant with hardly any activity, yet they produce great content, too?”

5 Ways Your Business Should Use Twitter Hashtags (Mashable) — “[H]ashtags also streamline your own processes. For instance, you may ask users to include a unique hashtag in their own tweets as part of your newest Twitter marketing campaign.”

How Playboy Can Help Your Blog (Problogger) — “I had always thought of Playboy as a joker’s mag, something put together in a sleazy way to appeal to people I viewed as mainly lazy and ugly. But this magazine was crafted by geniuses, who knew me and at least part of the subset of things I find interesting.”

How to Brand Yourself Like a Politician (Men’s Health) — “[E]ven if you don’t have a multi-million dollar Super PAC on your side, you can still steal the best strategies from today’s wonks. Whether you’re starting a business, launching a blog, or just trying to become Twitter-famous, here are a few tricks that’ll help you win your own personal battleground state.”

How to Make Your Intangible Products Easier to Sell (Michael Hyatt) — “When you are in the business of selling intellectual property — books, courses, speeches — you have to work hard to make the product tangible to your prospect. You have to help them see what they are buying.”

Kids reading fewer websites, more ebooks (paidContent) — “In the UK, 7.8 percent of schoolchildren aged nine and up read e-books outside of class last year… That rate is up from 5.6 percent a year earlier, according to the National Literacy Trust’s ‘Children’s Reading Today’ survey.”

Replicate or re-design? How do you take a magazine online? (Econsultancy) — “The question they now ask themselves is should they dive straight in or just dip their toe in the water? So replicate or re-design? There are potential pros and cons for both. And exactly how will digital readership generate revenue?”

A 10-Point Plan for Connecting with Online Influencers (Without Turning into a Suck-Up) (Copyblogger) — “While you can, in fact, make money in your underwear, there are limits to how antisocial you get to be.”

Top 25 Book Bloggers of 2012 (SkinnyScoop) — “We love books, you love books and these bloggers really love books! Which blogs are the best to visit for top picks?” Try to get your books reviewed/mentioned on these babies, in other words…

Got or know of an article or blog post you think should be shared here? Let me know.