Here is this week’s Tuesday installment of the Wordpreneur Reader, with links to articles elsewhere I found informative and useful. Enjoy, go forth and learn, Grasshopper!
The Beginner’s Guide to Creating Landing Page Content that Sticks (Copyblogger) — “In order to catch a fish, a fisherman will tie bait on the end of a line, cast the line into the water and wait for a fish to take the bait… When a fish ‘takes the bait’ a hook catches its mouth so that the fisherman can reel it in. Without the hook, the fish would just eat the bait and swim away.”
8 B2B Tips for Using Social Forums (Social Media Examiner) — “How should business-to-business (B2B) marketers best use question-based social forums?”
E-marketing Strategy: The Rise and Meaning of Content Marketing (Book Business) — “One rumor going around is that content marketing is a daring new marketing strategy wherein you give away everything you create for free and cross your fingers hoping for pity sales from your audience.”
The Five Mistakes Killing Self-Published Authors (Kristen Lamb’s Blog) — “The problem with the ease of self-publishing is that it is, well, too easy. When we are new, frankly, most of us are too dumb to know what we don’t know. Just because we made A’s in English, does not automatically qualify us to write a work spanning 60-100,000 words.”
5 Things You Didn’t Know You Could Do on LinkedIn (Mashable) — “LinkedIn isn’t just a digital destination for your resume; it’s a vibrant online hub offering all kinds of useful information, tools and functionality. If it’s been awhile since you explored the site, check out this list of five things you might not know you can do…”
News of Digg Sale Brings Social Site’s Failings into Focus (Publishing Executive) — “Once worth $164 million, Digg’s fall was swift and, given the passionate following the site once commanded, surely avoidable.”
The Principle of Fair Use and Image Usage for Bloggers (Dear Author) – “Under copyright law, any unauthorized use of a copyrighted image is infringement. There are exceptions. Some of those exceptions are embodied in the Fair Use exception to the copyright law.”
65 Lessons From 14 Years In Online Business and Professional Blogging (Blog Marketing Academy) — “Who gives a sh*t how many comments you get? Comments don’t get you paid.”
10 Things The Olympics Can Teach Writers (The Creative Penn) — “Athletes don’t just wake up one day and compete in the Olympics. Many of them will have been training for this since they were children. This is not a hobby, this is a lifelong passion.”
Why Readers Pirate eBooks (GalleyCat) — “Publishers, authors and readers should all pay attention to these rationalizations — they will play an important role in the future of publishing.”
Got or know of an article or blog post you think should be shared here? Let me know.