The Numbers Game: Promotion and Marketing

The Numbers Game: Promotion and Marketing

By Deatri King-Bey You have a blog, mailing lists, thousands of Facebook friends and Twitter followers, and ensure your messages are always informative and entertaining, but are your efforts translating to book sales? Enough to give you a high return on investment? You should be able to draw a direct correlation between promotion/marketing campaigns you run(…)

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7 Wise Book Marketing Tips for Writers

7 Wise Book Marketing Tips for Writers

By Suzanne Fyhrie Parrott It is incredibly tough for a writer to grab attention in this competitive market. Here are 7 marketing tips to help the self-published author. Always answer your e-mail. No matter how busy you get, authors should always answer their own email. Communicating with the public helps you learn their likes and dislikes(…)

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How to Create a Buzz About Your New eBook

How to Create a Buzz About Your New eBook

By Kathryn Lively If there is anything I have learned in my many years of professional writing, it’s that a writer must also take the time to work as a marketer — even if you have hired a PR firm to handle your book promotion. It doesn’t matter if your book has been out for(…)

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Secrets for Seeding Your Book

Secrets for Seeding Your Book

By Lynne Klippel While your book provides education, entertainment or information for your book, it is also an opportunity to create an ongoing relationship with your readers. Savvy fiction and non-fiction authors know the power of those reader relationships and write their book strategically to foster them. You’ve seen this in action many times. For(…)

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